TRUST THE EXPERTS.
Our clients have successfully generated repeatable new sales growth ranging from $500,000 to $30,000,000. Our sales programs are powered by your data to measure progress, fine-tune your results, and build an outcome-driven sales organization. We engage with others in ways that inspire action and commitment. Increase revenue, decrease doubt, and gain momentum by working with us.
Meet the Coaches
Amy Rudy
Amy Rudy knows what it takes to launch a company and overcome what feels like non-stop obstacles. Her unique perspective goes beyond the surface, identifying and addressing the threats to sustainable sales success.
Amy believes in being shoulder-to-shoulder with her clients as they transform themselves and their businesses. She never leaves her clients alone to confront the hard work it takes to achieve their goals.
Before starting Impact Sales Systems, Amy founded a software development firm that built custom solutions for specialized challenges facing both small businesses and Fortune 500 companies.
She replaced herself in that business to pursue what she loves most: helping companies overcome the obstacles to growth! Amy is active in the University of Louisville’s Family Business Center, One Southern Indiana’s Metro Manufacturing Alliance, Impact 100 Southern Indiana, and Impact 100 Louisville. She has served on the NAWBO Kentucky Board of Directors and speaks at numerous local and national conferences on revenue generation and business growth.
Amy loves coaching, and her energy shows up every day with every client. She is incredibly proud of the hard work her clients dedicate to the results they achieve!
Heather Yerrid
Heather Yerrid is a Performance Coach who believes success is multidimensional. Since 2009, she has supported individuals and organizations across multiple industries to navigate change and create transformative results in their personal and professional lives. Earning her first executive position at the young age of 24, she learned first-hand what it takes to effectively lead and align multi-generational teams across different industries. Heather spent almost a decade in New York City and Philadelphia working closely with minority-owned businesses to execute RevOps initiatives that helped companies expand their reach.
Since 2014, Heather has been coaching and equipping individuals with the tools to increase their emotional intelligence so they can achieve peak performance. In 2016, she entered the tech start-up industry helping them maximize revenue impact through prioritizing their people. Driven by the question “How can we make the customer experience smoother and more profitable at the same time,” she helped start-ups implement frameworks that boosted profitability by cultivating that crucial synergy all companies strive to attain. Through the pandemic, she coached executives on transforming their thinking to create and sustain their business during extreme circumstances. Promoting innovative thinking top down, businesses continued to improve sales conversions, retention rates, and increase revenue with minimal impact on overhead costs.
In 2022, Heather joined Amy at Impact Sales Systems (ISS) and that partnership. Thus far, she has championed new clients to produce 8-figure revenue gains in new business using the ISS process and her positive organizational psychology skill set! She has a specific interest in supporting family-owned businesses in overcoming patterns and relationship dynamics that are impacting the bottom line of their business. Heather feels alive when speaking in front of audiences and witnessing their breakthroughs. She is a certified coach and positive psychology practitioner with a Bachelor of Science from West Virginia University.