TRUST THE EXPERTS.
Clients have achieved repeatable sales growth of $500,000 to $30,000,000. Our data-driven sales programs measure progress, refine results, and create outcome-focused organizations. We inspire action and commitment. Boost revenue, reduce uncertainty, and build momentum with us.
Meet the Coaches
Amy Rudy
Amy Rudy knows what it takes to launch a company and overcome what feels like non-stop obstacles. Her unique perspective goes beyond the surface, identifying and addressing the threats to sustainable sales success.
Amy believes in being shoulder-to-shoulder with her clients as they transform themselves and their businesses. She never leaves her clients alone to confront the hard work it takes to achieve their goals.
Before starting Impact Sales Systems, Amy founded a software development firm that built custom solutions for specialized challenges facing both small businesses and Fortune 500 companies.
She replaced herself in that business to pursue what she loves most: helping companies overcome the obstacles to growth! Amy is active in the University of Louisville’s Family Business Center, One Southern Indiana’s Metro Manufacturing Alliance, Impact 100 Southern Indiana, and Impact 100 Louisville. She has served on the NAWBO Kentucky Board of Directors and speaks at numerous local and national conferences on revenue generation and business growth.
Amy loves coaching, and her energy shows up every day with every client. She is incredibly proud of the hard work her clients dedicate to the results they achieve!
Heather Yerrid
Heather Yerrid is a Performance Coach who believes success is multidimensional. Since 2009, she has supported individuals and organizations across multiple industries to navigate change and produce transformative results in their personal and professional lives. She earned her first executive position at the young age of 24, where she learned first-hand what it takes to effectively lead and align multi-generational teams across different industries. She spent almost a decade in New York City and Philadelphia working closely with minority-owned businesses to execute RevOps initiatives that helped companies expand their reach.
Since 2014, Heather has been coaching and equipping individuals with the tools to increase their emotional intelligence to achieve peak performance. In 2016, she entered the tech start-up industry, helping companies maximize revenue impact by prioritizing their people. Driven by the question, "How can we make the customer experience smoother and more profitable at the same time?" she helped start-ups implement frameworks that boosted profitability by cultivating crucial synergy. Throughout the pandemic, she coached executives on transforming their thinking to create and sustain their businesses during extreme circumstances. By promoting innovative thinking from the top down, businesses continued to improve sales conversions and retention rates, and increase revenue with minimal impact on overhead costs.
In 2022, Heather joined Amy as a consultant at Impact Sales Systems (ISS). Thus far, she has championed new clients to produce eight-figure revenue gains in new business using the ISS process and her positive organizational psychology skill set. She has a specific interest in helping people become more conscious of the habitual patterns of thought that keep them stuck. Her unique ability to shift people from being controlled by their automatic thinking, to controlling them. Propelling their personal development and effectiveness in the workplace. Heather obtained her coaching credentials through the International Coach Federation in 2015 and is certified in applied positive psychology. She obtained her Bachelor of Science from West Virginia University in Journalism and speaks at local and national conferences on Emotional Intelligence, leading multi-generational teams, hybrid working environment dynamics, conscious leadership, and revenue growth.