TRUST THE EXPERTS.
Clients have achieved repeatable sales growth of $500,000 to $30,000,000. Our data-driven sales programs measure progress, refine results, and create outcome-focused organizations. We inspire action and commitment. Boost revenue, reduce uncertainty, and build momentum with us.
Meet the Coaches
Amy Rudy
Chief Impact Officer
Amy Rudy knows what it takes to launch a company and overcome what feels like non-stop obstacles. Her unique perspective goes beyond the surface, identifying and addressing the threats to sustainable sales success.
Amy believes in being shoulder-to-shoulder with her clients as they transform themselves and their businesses. She never leaves her clients alone to confront the hard work it takes to achieve their goals.
Before starting Impact Sales Systems, Amy founded a software development firm that built custom solutions for specialized challenges facing both small businesses and Fortune 500 companies.
She replaced herself in that business to pursue what she loves most: helping companies overcome the obstacles to growth! Amy is active in the University of Louisville’s Family Business Center, One Southern Indiana’s Metro Manufacturing Alliance, Impact 100 Southern Indiana, and Impact 100 Louisville. She has served on the NAWBO Kentucky Board of Directors and speaks at numerous local and national conferences on revenue generation and business growth.
Amy loves coaching, and her energy shows up every day with every client. She is incredibly proud of the hard work her clients dedicate to the results they achieve!
Heather Yerrid
Consulting Partner
Heather Yerrid is a credentialed high-performance coach through the ICF and business owner who brings a unique blend of emotional intelligence and operational acumen to every engagement. As a consulting partner with Impact Sales Systems, she helps companies of all sizes transform their sales ecosystems by aligning talent, training, and systems with their long-term growth trajectory.
Heather’s background is a powerful complement to Impact Sales Systems proven sales methodologies and tools. She not only leverages the Impact Sales Systems process, she facilitates and leads training that brings it to life in a way that sticks. Whether she’s coaching frontline sales reps, sales managers, selling owners, or executive leaders, Heather ensures that the systems being implemented are fully embodied, not just understood. What makes her facilitation unique is her ability to translate frameworks into behavior change, helping teams not only do sales better but be better under pressure.
Her leadership development coaching adds an extra layer of depth, integrating emotional regulation, communication clarity, and self-leadership into the fabric of the Impact Sales Systems sales process. That’s how she takes performance under pressure to the next level and why teams retain what they learn long after the coaching ends.
Having built and restructured revenue teams in corporate, startup, and high-growth environments from New York to Los Angeles, Heather understands the complexity behind what drives performance. Her experience spans executive leadership, human capital strategy, and adult learning design, giving her a unique lens on how people grow, how systems scale, and how culture drives cash flow.
She’s led multi-generational teams, supported founder-led scaleups, and advised executives through critical transitions always driving measurable outcomes in talent retention, sales conversion cycles, and leadership pipelines. At Impact Sales Systems, she brings this same rigor to help clients refine their funnels, shorten lead-to-close timelines, and move from reactive sales chaos to proactive revenue growth.
What sets Heather apart is her deep belief that emotional intelligence isn’t a soft skill, it’s a strategic advantage. Since joining Impact Sales Systems in 2022, Heather has helped clients yield over eight figures in new sales production. Her presence is catalytic, her insights are lasting, and her work creates permanent shifts that move the needle on paper and in people.